Detailed Case Studies & Execution Teardowns.

The client was relying entirely on basic Facebook boost ads with high ad fatigue, rising CPAs, and zero retention flows. Rising delivery return rates were cutting into profitability.

1) Deployed server-side Meta Conversions API (CAPI) on Cloudflare edge to restore lost purchase events. 2) Scripted and tested 12 direct-response video hooks targeting fit and fabric longevity. 3) Configured automated Klaviyo retention flows for browse abandonment, post-purchase cross-sell, and VIP rewards.

Blended ROAS stabilized at 3.8x while scaling monthly ad spend. Email marketing generated an incremental ৳1.8M in automated monthly revenue, dropping blended CAC by 34%.

Broad match campaigns were bleeding budget on non-qualified applicant searches. High Cost Per Lead threatened unit economics across multiple European countries.

1) Completely overhauled Google Ads into single-intent ad groups with strict negative keyword governance. 2) Replaced generic homepages with dedicated message-matched landing pages. 3) Connected closed CRM loan applicant stages back to Google Smart Bidding via Offline Conversion API.

Slashed Cost Per Qualified Lead by 40% in 90 days while scaling qualified applicant pipeline by 3.4x across 12 European university markets.

Heavy WordPress plugins and bloated JavaScript caused 4.2s mobile load times, resulting in a 68% bounce rate from paid TikTok and Meta ad clicks.

1) Rebuilt the digital storefront using Astro SSR with zero unnecessary client JavaScript. 2) Integrated Cloudflare D1 edge database for instantaneous catalog lookups. 3) Engineered single-page distraction-free checkout with auto-filled address validation.

Global TTFB dropped below 50ms. Mobile conversion rate skyrocketed by +42%, unlocking immediate profitability on previously unprofitable paid traffic.

A historic estate in Munster was virtually unranked on Google Maps, relying entirely on expensive broker commissions to fill resident suites.

1) Refactored Google Business Profile with complete service categories, geo-tagged photography, and structured reviews. 2) Built localized landing pages targeting surrounding counties. 3) Cleaned NAP directory citations across regional business portals.

Achieved top 3 Map Pack rankings across 18 high-intent terms, tripling direct phone inquiries and achieving 100% room occupancy without broker fees.

Over 80% of buyers only purchased once. The store had no automated abandoned cart recovery or post-purchase education, leaving thousands in abandoned orders on the table.

1) Built an 8-touch automated customer lifecycle journey in Klaviyo. 2) Implemented dynamic personalized abandoned cart reminders with SMS fallbacks. 3) Launched a weekly editorial newsletter focused on minimalist style and care tips.

Automated retention flows generated an incremental 18% of total gross store revenue within 60 days, doubling repeat purchase rates.

The school depended entirely on neighborhood word-of-mouth with empty slots during weekdays and zero presence on Google search.

1) Rebuilt website architecture for sub-1 second mobile loads. 2) Built dedicated curriculum pages targeting adult hobbyists and corporate team-building events. 3) Executed localized digital PR linking to Dublin culture blogs.

Organic search traffic surged +213%. All classes reached maximum enrollment with a permanent waiting list, allowing the founder to double student fees.